Principle of Marketing



1. How might a firm’s resources limit its search for opportunities? Cite two specific examples for two specific resources. (300 words)






2. Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change? (300 words)





Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.